{"id":16020,"date":"2025-05-30T18:22:12","date_gmt":"2025-05-30T16:22:12","guid":{"rendered":"https:\/\/reseauentreprendre-preprod.sugarpepperandsalt.com\/93\/2025\/05\/30\/cashflow-le-nerf-de-la-guerre-pour-tout-entrepreneur\/"},"modified":"2025-05-30T18:22:12","modified_gmt":"2025-05-30T16:22:12","slug":"cashflow-le-nerf-de-la-guerre-pour-tout-entrepreneur","status":"publish","type":"post","link":"https:\/\/reseauentreprendre-preprod.sugarpepperandsalt.com\/93\/2025\/05\/30\/cashflow-le-nerf-de-la-guerre-pour-tout-entrepreneur\/","title":{"rendered":"Cashflow : le nerf de la guerre pour tout entrepreneur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16020\" class=\"elementor elementor-16020 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a60968ef3d43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a60968ef3d43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a60968ef3d44\" data-id=\"6a60968ef3d44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3868 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3868\" data-element_type=\"widget\" id=\"text-6a60968ef386a\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPourquoi et comment ma\u00eetriser sa tr\u00e9sorerie d\u00e8s le lancement pour assurer la croissance et la p\u00e9rennit\u00e9 de son entreprise ?\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef389d elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef389d\" data-element_type=\"widget\" id=\"text-6a60968ef389e\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>\u00ab On ne meurt pas d\u2019un manque de rentabilit\u00e9, on meurt d\u2019un manque de tr\u00e9sorerie \u00bb<\/em>. Cette maxime, connue de tous les dirigeants aguerris, est encore trop peu connue des primo-entrepreneurs. Pourtant, selon une \u00e9tude de l\u2019INSEE, en France, <strong>plus de 50 % des d\u00e9faillances d\u2019entreprises de moins de 3 ans sont dues \u00e0 une mauvaise gestion du cashflow<\/strong>.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef38cc elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef38cc\" data-element_type=\"widget\" id=\"text-6a60968ef38cd\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLa gestion de la tr\u00e9sorerie \u2013 ou <em>cashflow management<\/em> \u2013 n\u2019est pas une option. C\u2019est une discipline vitale qui conditionne votre capacit\u00e9 \u00e0 payer vos fournisseurs, vos salari\u00e9s, vos charges sociales et fiscales, mais aussi \u00e0 investir ou \u00e0 saisir des opportunit\u00e9s. Dans cet article, nous d\u00e9cryptons les enjeux du cashflow, les erreurs \u00e0 \u00e9viter, les outils \u00e0 adopter, et donnons la parole \u00e0 un expert-comptable pour illustrer l\u2019importance de cette m\u00e9trique.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef38d3 elementor-widget elementor-widget-heading\" data-id=\"6a60968ef38d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Cashflow : d\u00e9finition et d\u00e9cryptage<\/strong>\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef391a elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef391a\" data-element_type=\"widget\" id=\"text-6a60968ef391c\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLe <em>cashflow<\/em> (ou flux de tr\u00e9sorerie) d\u00e9signe la diff\u00e9rence entre les <strong>encaissements<\/strong> (argent qui entre) et les <strong>d\u00e9caissements<\/strong> (argent qui sort) sur une p\u00e9riode donn\u00e9e. Il se d\u00e9cline en trois grandes cat\u00e9gories :\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef392e elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef392e\" data-element_type=\"widget\" id=\"text-6a60968ef392f\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Le cashflow op\u00e9rationnel : li\u00e9 \u00e0 l\u2019activit\u00e9 quotidienne (ventes, charges d\u2019exploitation\u2026)\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3952 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3952\" data-element_type=\"widget\" id=\"text-6a60968ef3953\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Le cashflow d\u2019investissement : achats de mat\u00e9riel, R&amp;D, etc.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3955 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3955\" data-element_type=\"widget\" id=\"text-6a60968ef3956\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Le cashflow de financement : apports en capital, emprunts, remboursements.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3991 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3991\" data-element_type=\"widget\" id=\"text-6a60968ef3992\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUn cashflow <strong>positif<\/strong> signifie que votre entreprise g\u00e9n\u00e8re plus de liquidit\u00e9s qu\u2019elle n\u2019en d\u00e9pense. \u00c0 l\u2019inverse, un cashflow <strong>n\u00e9gatif<\/strong>, surtout de mani\u00e8re prolong\u00e9e, est un signal d\u2019alerte.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3998 elementor-widget elementor-widget-heading\" data-id=\"6a60968ef3998\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Pourquoi les jeunes entreprises sont les plus vuln\u00e9rables ?<\/strong>\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef39b5 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef39b5\" data-element_type=\"widget\" id=\"text-6a60968ef39b6\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLe paradoxe de la croissance est cruel : <strong>plus votre activit\u00e9 se d\u00e9veloppe, plus vos besoins en tr\u00e9sorerie augmentent<\/strong>. En cause ? Le d\u00e9lai entre la facturation et le paiement client (DSO), les investissements n\u00e9cessaires pour suivre la demande, ou encore l\u2019oubli de certaines charges fixes.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef39ba elementor-widget elementor-widget-heading\" data-id=\"6a60968ef39ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Les erreurs fr\u00e9quentes des primo-entrepreneurs<\/strong>\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef39d3 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef39d3\" data-element_type=\"widget\" id=\"text-6a60968ef39d4\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Confondre b\u00e9n\u00e9fice comptable et cash disponible &gt; <\/strong>Une entreprise peut \u00eatre rentable sur le papier, mais \u00e9trangl\u00e9e faute de cash. Ce d\u00e9calage provient souvent des cr\u00e9ances clients non encaiss\u00e9es.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef39ec elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef39ec\" data-element_type=\"widget\" id=\"text-6a60968ef39ed\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Sous-estimer les d\u00e9lais de paiement &gt; <\/strong>En B2B, le d\u00e9lai moyen de paiement est de <strong>44 jours en France<\/strong> (source : Banque de France, 2024). Certains secteurs d\u00e9passent les 60 jours.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3a02 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3a02\" data-element_type=\"widget\" id=\"text-6a60968ef3a03\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Ne pas anticiper la TVA et les charges &gt;<\/strong>Les taxes sont souvent \u00e0 payer avant que l\u2019argent des ventes ne soit encaiss\u00e9.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3a19 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3a19\" data-element_type=\"widget\" id=\"text-6a60968ef3a1a\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Ignorer le besoin en fonds de roulement (BFR) &gt; <\/strong>Le BFR est le d\u00e9calage entre les flux entrants et sortants. S\u2019il est mal ma\u00eetris\u00e9, il cr\u00e9e des tensions de tr\u00e9sorerie.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3a1d elementor-widget elementor-widget-heading\" data-id=\"6a60968ef3a1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Les bons r\u00e9flexes pour une gestion saine du cashflow<\/strong>\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3a34 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3a34\" data-element_type=\"widget\" id=\"text-6a60968ef3a35\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u2705 <strong>\u00c9laborer un pr\u00e9visionnel de tr\u00e9sorerie glissant sur 12 mois<\/strong>\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3a55 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3a55\" data-element_type=\"widget\" id=\"text-6a60968ef3a56\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u2705 <strong>Facturer vite et suivre les paiements de pr\u00e8s<\/strong>\u00a0<br>R\u00e9duisez vos d\u00e9lais de facturation, proposez des acomptes, et relancez syst\u00e9matiquement \u00e0 J+5.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3a75 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3a75\" data-element_type=\"widget\" id=\"text-6a60968ef3a76\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u2705 <strong>N\u00e9gocier vos d\u00e9lais fournisseurs<\/strong>\u00a0<br>Vous pouvez souvent obtenir 30 jours, voire 60. Ne payez pas trop vite si vous n\u2019\u00eates pas pay\u00e9 rapidement.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3a93 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3a93\" data-element_type=\"widget\" id=\"text-6a60968ef3a94\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u2705 <strong>Constituer une r\u00e9serve de s\u00e9curit\u00e9<\/strong>\u00a0<br>Id\u00e9alement 3 mois de charges fixes sur un compte s\u00e9par\u00e9.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3ab4 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3ab4\" data-element_type=\"widget\" id=\"text-6a60968ef3ab5\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u2705 <strong>Utiliser le financement court terme de fa\u00e7on strat\u00e9gique<\/strong>\u00a0<br>Affacturage, pr\u00eat de tr\u00e9sorerie, ou ligne de cr\u00e9dit peuvent aider\u2026 \u00e0 condition de bien les anticiper.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3ab9 elementor-widget elementor-widget-heading\" data-id=\"6a60968ef3ab9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>L\u2019appui des outils et des experts<\/strong>\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3ae7 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3ae7\" data-element_type=\"widget\" id=\"text-6a60968ef3ae8\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLa digitalisation a r\u00e9volutionn\u00e9 la gestion de tr\u00e9sorerie. L\u2019outil <a href=\"https:\/\/agicap.com\/fr\/\">Agicap<\/a>, par exemple, permet de connecter comptes bancaires, outils de facturation et pr\u00e9visionnel en temps r\u00e9el. Les plateformes comme <a href=\"https:\/\/axonaut.com\/\">Axonaut<\/a> ou <a href=\"https:\/\/go.sellsy.com\/\">Sellsy<\/a> offrent aussi des solutions abordables pour les TPE.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3b07 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3b07\" data-element_type=\"widget\" id=\"text-6a60968ef3b08\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Mohammed Hassani<\/strong>, membre engag\u00e9 au sein de R\u00e9seau Entreprendre\u00ae 93, expert-comptable associ\u00e9 chez <a href=\"https:\/\/www.revise-expert.com\/\">Revise Expert<\/a>, nous apporte quelques \u00e9clairages :\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3b26 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3b26\" data-element_type=\"widget\" id=\"text-6a60968ef3b27\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>\u00ab Ce qui distingue les (jeunes) entreprises qui s\u2019en sortent, c\u2019est leur capacit\u00e9 \u00e0 piloter leur activit\u00e9 en temps r\u00e9el. Aujourd\u2019hui, il n\u2019y a plus d\u2019excuses pour ne pas suivre sa tr\u00e9sorerie au jour le jour.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3b3a elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3b3a\" data-element_type=\"widget\" id=\"text-6a60968ef3b3b\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>Tous les entrepreneurs ne sont pas tous expert des chiffres, mais ils doivent consacrer 20 \u00e0 30% de votre temps \u00e0 la gestion commerciale et suivi de tr\u00e9sorerie.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3b4a elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3b4a\" data-element_type=\"widget\" id=\"text-6a60968ef3b4b\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>Il faut appliquer 3 r\u00e8gles :<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3b5f elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3b5f\" data-element_type=\"widget\" id=\"text-6a60968ef3b60\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>\u2013 Organiser : d\u00e9finir un cr\u00e9neau hebdomadaire fixe d\u00e9di\u00e9 \u00e0 la gestion de tr\u00e9sorerie<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3b71 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3b71\" data-element_type=\"widget\" id=\"text-6a60968ef3b72\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>\u2013 Rigueur : Respecter le temps d\u00e9di\u00e9<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3b89 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3b89\" data-element_type=\"widget\" id=\"text-6a60968ef3b8a\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>\u2013 Analyser : \u00catre pragmatique et concentrer ses efforts sur ce qui rapporte du cash \u00bb.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3b93 elementor-widget elementor-widget-heading\" data-id=\"6a60968ef3b93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Anticiper\u2026 m\u00eame le pire<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3bb7 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3bb7\" data-element_type=\"widget\" id=\"text-6a60968ef3bb9\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConstruisez des sc\u00e9narios de stress : que se passe-t-il si un gros client ne paie pas ? Si votre chiffre d\u2019affaires baisse de 30 % pendant trois mois ? Ces stress tests sont essentiels pour \u00e9viter les mauvaises surprises.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3bdc elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3bdc\" data-element_type=\"widget\" id=\"text-6a60968ef3bdd\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\ud83d\udc49 Conseil : adopter la r\u00e8gle des \u00ab\u00a03C\u00a0\u00bb\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3bfe elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3bfe\" data-element_type=\"widget\" id=\"text-6a60968ef3bff\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00b7 Contr\u00f4ler vos flux\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3c1d elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3c1d\" data-element_type=\"widget\" id=\"text-6a60968ef3c1e\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00b7 Conserver une r\u00e9serve\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3c3c elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3c3c\" data-element_type=\"widget\" id=\"text-6a60968ef3c3e\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00b7 Communiquer avec vos partenaires financiers d\u00e8s les premiers signes de tension\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3c46 elementor-widget elementor-widget-heading\" data-id=\"6a60968ef3c46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Le cashflow, votre tableau de bord vital<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3c89 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3c89\" data-element_type=\"widget\" id=\"text-6a60968ef3c8a\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMa\u00eetriser le cashflow, c\u2019est prendre le contr\u00f4le de son entreprise. Ce n\u2019est pas qu\u2019une question de survie, c\u2019est aussi une cl\u00e9 de croissance, d\u2019autonomie et de s\u00e9r\u00e9nit\u00e9. Pour les primo-entrepreneurs, c\u2019est un r\u00e9flexe \u00e0 int\u00e9grer d\u00e8s la cr\u00e9ation. \u00c0 l\u2019instar de votre produit ou de votre marketing, votre tr\u00e9sorerie m\u00e9rite une attention strat\u00e9gique et quotidienne.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3ca7 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3ca7\" data-element_type=\"widget\" id=\"text-6a60968ef3ca8\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\ud83d\udccc \u00c0 retenir\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3cc4 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3cc4\" data-element_type=\"widget\" id=\"text-6a60968ef3cc5\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00b7 Le cashflow ne ment jamais : il dit la v\u00e9rit\u00e9 sur la sant\u00e9 de votre entreprise.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3ce5 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3ce5\" data-element_type=\"widget\" id=\"text-6a60968ef3ce7\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00b7 Une bonne tr\u00e9sorerie permet d\u2019investir, de recruter, d\u2019innover.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3d08 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3d08\" data-element_type=\"widget\" id=\"text-6a60968ef3d0a\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00b7 Formez-vous, \u00e9quipez-vous, et surtout, regardez vos comptes chaque semaine.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3d27 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3d27\" data-element_type=\"widget\" id=\"text-6a60968ef3d29\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPour aller plus loin \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3d39 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3d39\" data-element_type=\"widget\" id=\"text-6a60968ef3d3a\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Bpifrance Cr\u00e9ation \u2013 Gestion de la tr\u00e9sorerie<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a60968ef3d40 elementor-widget elementor-widget-text-editor\" data-id=\"6a60968ef3d40\" data-element_type=\"widget\" id=\"text-6a60968ef3d41\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Site officiel de l\u2019Ordre des Experts-comptables<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":16021,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"class_list":["post-16020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cashflow : le nerf de la guerre pour tout entrepreneur - R\u00e9seau Entreprendre 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